http://news.cnet.com/8301-17938_105-10221037-1.html
This article describes the newest version of the T-Mobile sidekick they just came out with. This new version has features like 3G, a flash video support, and will be twitter and facebook accessible. They are giving the option of pre-ordering the phone to their current customers then opening sales up to everyone. They are probably hoping to get their loyal customers first and then the rest will follow.
The sidekick used to be considered the coolest phone out there back in the time when The O.C. was on air. All of the characters on the show carried their t-mobile sidekicks and called each other from them. This before the i-phone was invented and when the blackberry was only seen as a work device. The O.C. has been off air for 3 years now and times have definitely changed. Popular show Gossip Girl is sponsored by Verizon and features their phones in every episode when they send in gossip to an anonymous website. To gain back their popularity T-mobile is going to have to work up some major publicity with the younger crowds.
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Interesting to see how the popularity of a phone can be directly related to a popular television show.
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