Super Bowl 3D

http://www.time.com/time/arts/article/0,8599,1875943,00.html

Dreamworks Animation and Pepsi bought a 90 second commercial spot during the Super Bowl on Sunday. This commercial will be the first ever 3D commercial in the history of the Super Bowl. The reason the companies decided to do their commercial in 3D was to promote Dreamworks upcoming movie “Monsters.”
Jeffery Katzenberg from Dreamworks seems to feel very strongly about 3D and it’s future. He compares the technology to being as epic as sound and color in movies. I personally don’t think 3D is going to catch on the way Katzenberg and his company would like it to. People aren’t fans of having to put on those annoying glasses while in the theaters and I don’t think that’s going to change. I took the kids I babysit to see “Spy Kids 3D” a few years ago and happened to be wearing my actual glasses while at the movie. Putting the cardboard 3D glasses over my actual ones was very difficult to do and I probably looked awesome attempting to wear 2 pairs of glasses at once.
In the article, Katzenberg says their movie coming out will set a new precedent for movies everywhere. But that’s what was said when 3D technology first came out in the 1970’s, and if it didn’t take hold then it’s not going to now. The Super Bowl is always a good place to advertise new and innovative products and everyone tunes in specifically for the commercials. But I can’t see any of my friends of my dad putting on 3D glasses during a football game just to watch a commercial. Just the fact that this commercial is getting an article written about it in Time magazine is a good sign for the future of the technology, but the true test will be after the Super Bowl when the movie “Monster” comes out and how much money it makes. Anything that makes a lot of money has a good future in American mass media.